A/B testing solution for Shopify

Make more
profit per
visitor.

Test different versions of your product page and keep the one that makes you more money.
Start Free 14-Day Trial
No credit card required.

Create irresistible product pages.

Test carousels
Test Prices
Test copywriting
Test layouts
Test app blocks
Challenge your current store

Play
To Win

1

Instant load

Run experiments without slowing your store.

2

Order-level tracking

Know exactly which version drives revenue.

3

Up to 4 variants

Test more ideas at once.

4

Full page control

Design and challenge any section of your product page.

one
simple
plan

monthly plan
Everything you need to test, learn, and grow your store.
$29 / month
Design test variants directly inside Shopify
Use your current product page as the control
Up to 4 variants at once
Order-level revenue tracking
Zero speed impact
Works with any Shopify theme
Start Free 14-Day Trial
No credit card required.
We had no idea our previous a/b testing tool was slowing our website down dramatically. We switched to ctrl-lab and our speed score jumped overnight, with our sales doing much better.
- Beauty brand
All the stats that are shown have been a huge game-changer for our acquisition and profit in general (instead of always looking at ROAS like we used to).
- Supplements brand
We've been on their beta for several months and test after test, we've made it from being barely break-even to having a fully profitable business that brings us decent cashflow to grow the brand.
- Tea brand
Other tools showed us clicks and sessions. ctrl-lab shows us actual orders per variant. For a high-AOV product like ours, that distinction alone paid for the app 1000x over.
- Clothing brand

Smart operators ask questions.

Does ctrl-lab work with my Shopify theme?
How long does it take to run a first test?
Do I need to touch my store's code?
Can I test multiple products at the same time?
How much traffic do I need to get reliable results?
Is ctrl-lab compatible with Shopify apps like reviews or upsells?
Will it slow down my store?
Is there a traffic or order limit?
Can I cancel at any time?
Can I test different offers or pricing without changing my actual Shopify prices?
Test more,
Make more.
Start Free 14-Day Trial
No credit card required.